Marketing Boost for Business Services
Business services will receive a one-off payment of $2,500 from the Australian Government for marketing and promoting their products, a total commitment of $525,000.
“All 210 business services around Australia will receive the payment and a marketing kit to help them increase visibility and grow sales,” Parliamentary Secretary for Disabilities and Children’s Services, Bill Shorten says.
Business services employ people with disability in a wide range of work, including assembling airline headsets and solid wooden boxes for the mining industry, making recycled paper products and gardening maintenance.
“Anyone familiar with business knows that marketing is crucial to success,” Mr Shorten says. “But business services don’t often have the resources needed to market their merchandise, and with a few exceptions, can struggle to grow their business.
“This one-off payment will help them spread the word about their products, which are great quality, and made locally by people with disability.”
To assist with marketing and promotion activities, business services will have a ‘Do It Yourself’ marketing kit, which explains the basics of marketing, and provides a toolbox full of tips, ideas, templates, checklists, case studies and links to other resources.
“This assistance demonstrates the Australian Government’s commitment to employment of people with disability, and builds on the work we are doing on developing the National Mental Health and Disability Employment Strategy,” Mr Shorten said.